Introduction: The Language Barrier of the Indian Internet For the first two decades, the Indian internet spoke with a distinct English accent. It was a powerful tool for connecting a particular population segment, but for hundreds of millions of Indians, it was a world behind a language barrier. We celebrated the “Next Billion Users” … Read more
Introduction: The Ghost in Our Language Every major technology leaves its ghost in our language. The printing press gave us “making an impression.” The telephone gave us “calling it in.” The first wave of the internet gave us “LOL,” “IRL,” and the art of the hashtag. But no technology has inserted itself into the … Read more
Introduction: The Age of ‘Prove It’ For years, the word “sustainable” has been one of the most potent and most abused terms in marketing. We’ve seen it stamped on everything from t-shirts to technology, often with little to back it up. The result? A generation of deeply skeptical consumers. In July 2025, your audience, … Read more
Introduction: The Agony of the Focus Group Every market researcher knows the pain. You have a brilliant new product concept or a daring ad campaign idea, and you need feedback—fast. However, the traditional focus group process is anything but fast. It’s a slow, logistical marathon of recruiting participants, scheduling sessions, and moderating discussions, culminating … Read more
Introduction The digital landscape in Northeast India, especially Assam, is transforming rapidly. Businesses are increasingly adapting to online platforms, but success today depends on understanding regional consumer behavior, language preferences, and cultural nuances. Whether you’re a local entrepreneur or a national brand expanding into the Northeast, staying updated with the latest marketing trends in Assam … Read more
Introduction: The Friction of a Thousand Apps For the past fifteen years, the smartphone has been defined by a grid of colorful icons. The core strategy for every brand has been to win a precious spot on that grid, to convince a user to download their app. We’ve spent billions on app-install campaigns and … Read more
Introduction: The Unseen Revolution When we think about Artificial Intelligence in marketing, our minds immediately jump to flashy, consumer-facing brands—a fashion retailer’s personalized recommendations, a food delivery app’s clever push notifications. But in July 2025, one of the most profound and profitable AI revolutions is happening quietly, far from the public eye, in so-called … Read more
Introduction: The Power of a Single Sound Ta-dum. You know exactly what brand we’re talking about in just two syllables. That is the power of a world-class sonic logo. For decades, brands have strived to create that perfect, unforgettable sound—a short, static jingle that could be stamped onto every piece of advertising. In a … Read more
Introduction: The End of the ‘Shiny Object’ Era For the past decade, the unofficial motto of marketing technology has been “There’s a tool for that.” We chased every new solution, every “shiny object” that promised to solve a niche problem. We built vast and complex Marketing Technology (MarTech) stacks, proudly displayed in intricate diagrams, … Read more
Introduction: The Quantum Hype For years, “quantum computing” has been one of technology’s most awe-inspiring and hyped-up buzzwords. We’ve heard the stories of computers that can break encryption, discover new medicines, and solve the universe’s biggest mysteries. For marketers, it has remained a fascinating but distant sci-fi concept. We know it’s coming, but the … Read more